ADXL Tag Manager is a one-stop solution for all your marketing measurement needs. It is a tag management system that automates the process of adding, updating, and managing tracking codes on your website. It eliminates the need for manual code updates and eliminates the risk of technical errors that may arise from making updates to your website's code.

How it Works

Setting up ADXL Tag Manager is a breeze. All you have to do is create a campaign in ADXL, and it will automatically generate a code snippet that you need to add to your website just once. Once the code is in place, ADXL will communicate with your website and add, remove, or update tracking codes as required, based on your campaign set up.

The Power of ADXL Tag Manager

ADXL Tag Manager empowers marketers to focus on their campaigns and goals without worrying about the technicalities of tracking codes. It provides a centralized platform to manage all your tracking codes in one place, making it easier to keep track of your campaigns' performance.

What are the Tags/Tracking Codes ADXL will update

Facebook Ads:

• Facebook Pixel tracking code
• Standard events (e.g. ViewContent, AddToCart, Purchase, Lead)
• Custom events

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Instagram Ads:

• Facebook Pixel tracking code (Instagram is owned by Facebook)
• Standard events (e.g. ViewContent, AddToCart, Purchase, Lead)
• Custom events

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LinkedIn Ads:

• LinkedIn Insight Tag
• Standard events (e.g. ViewContent, AddToCart, Purchase, Lead)
• Custom events

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TikTok Ads:

• TikTok tracking code (TikTok is a subsidiary of ByteDance)
• Standard events (e.g. ViewContent, AddToCart, Purchase, Lead)
• Custom events

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Twitter Ads:

• Twitter conversion tracking code
• Standard events (e.g. ViewContent, AddToCart, Purchase, Lead)
• Custom events

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Google Ads:

• Google Ads Global Site Tag (Google tag (gtag.js)
• Google AdWords conversion tracking code
• Google Ads Remarketing Tag
• Standard events (e.g. ViewContent, AddToCart, Purchase, Lead)
• Custom events

These are commonly used tags and ADXL will not only deploy commonly used tags but will also automatically deploy more tags and code fragments based on individual cases and requirements. This ensures that you have all the data you need to effectively analyze and optimize your campaigns. With ADXL Tag Manager, you can streamline your tracking and measurement processes, freeing up time and resources to focus on other aspects of your marketing strategy.