1. Image Only: Image-based retargeting is suitable for businesses that sell visually appealing products, such as fashion, jewelry, or home decor. With image only retargeting, businesses can show targeted ads featuring eye-catching images of their products, encouraging visitors to return to the website and make a purchase.
2. Video Only: Video-based retargeting is suitable for businesses that want to showcase their products or services in action. With video only retargeting, businesses can show targeted ads featuring short product demos, customer testimonials, or other engaging video content. This is an effective way to demonstrate the benefits of a product or service and drive conversions.
3. Video & Images Both: This type of retargeting combines the best of both worlds, using both images and videos to reach out to visitors who have interacted with the website or social media profiles. Businesses can show targeted ads featuring eye-catching images of their products, along with short product demos or customer testimonials. This type of retargeting is suitable for businesses that want to showcase the full range of their offerings and drive conversions.

In conclusion, the ADXL platform offers different media types for retargeting, helping businesses reach their target audience effectively and efficiently, based on their customer and market segments. Whether you want to showcase visually appealing products with images, demonstrate the benefits of a product or service with videos, or use a combination of both, ADXL has you covered.