Let's delve into five best practices to make your ads stand out on a mobile device using ADXL.

1. Keep it Brief: Aim for 15 Seconds or Less

Time is of the essence in today's fast-paced world, and this principle applies to digital advertising. Short, concise videos often perform better, being eligible for more placements across platforms like Facebook and Instagram. When crafting your ad, aim for a 15-second or shorter duration. This ensures that you capture and retain the viewer's attention without taking too much of their time.

2. Embrace Verticality: Create Vertical Videos and Photos

Mobile devices are typically used in a vertical orientation. Leverage this by creating vertical videos and photos for your ad campaigns. Vertical videos take up more space on mobile screens, improving visibility and overall engagement.

3. Capture Attention Instantly: Put Important Information First

With the amount of content available, capturing attention in the first few seconds is crucial. Therefore, place your most important message, like a product reveal or promotion, early in your video. This strategy ensures the viewer immediately understands the ad's value proposition.

4. Design for Sound-Off Viewing

Not everyone browses with their sound on. Therefore, your ad should communicate its message effectively, even without audio. Incorporate text overlays or captions that explain the content of the video. This way, even if a viewer has their sound off, they can still understand and engage with your ad.

5. Update Existing Assets for Mobile

If you have existing photos and videos, don't be afraid to reformat them for mobile-friendly use. This practice can save time and resources, while ensuring your ads are optimized for the platform where they're most likely to be viewed.

With these tips in hand, you're now ready to create mobile-friendly ads that stand out on any platform. Remember, success in today's digital marketing landscape requires adapting to the evolving trends and preferences of your audience. Ensure you keep these best practices in mind as you design your next ADXL ad campaign.

For more insights and tips, consider exploring Meta's Creative Resource Center or ADXL's own resources, all designed to help you create the most impactful, engaging ads possible.

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