ADXL offers multiple Twitter campaign types that can help you achieve your goals, from getting website traffic to conversions. You can use different media types like images and videos to make your campaigns more engaging. When running video campaigns, it's important to note that you must have a video in aspect ratios of 1:1 or 16:9, and images should be in 1:1 or 16:9. You can upload your own images or use AI-generated images, and ADXL has an image resize tool that makes it easy to adjust your images as needed.

Conversion Campaigns

One of the major Twitter campaign goals you can achieve through ADXL is conversions. Conversion campaigns are optimized to make users take action on your website. ADXL will automatically populate the campaign ads and ad groups structure in Twitter based on your campaign goal, target market, and various parameters. You can choose from all major campaign goals like "added payment info," "add to cart," "content view," "purchase," and more. If your conversion goal is not supported, you can set a custom conversion and give it a name.

Website Traffic Campaigns

If your goal is to drive more traffic to your website, ADXL's website traffic campaigns are a great option. These campaigns are optimized to maximize traffic to your website and utilize users from Twitter and Twitter's Audience Platform. You can use different media types like images and videos for your website visitor campaigns.

Audience Targeting

ADXL generates audiences based on your goals and the brief audience criteria you provide. The Twitter audience generated will be a combination of the following main targeting features:

• Interest keywords
• Interests
• Conversation topics

In addition to these main targeting features, there are advanced optimization options like follower look-alikes and events interested that you can use to optimize your campaigns further.

Retargeting

All Conversion and Website Traffic Campaigns by default retarget people who saw or engaged with your past tweets and target followers of your Twitter profile. This makes it easier to connect with people who have already shown an interest in your brand.

In conclusion, ADXL offers a wide range of Twitter campaign types, targeting options, and optimization features that make it easy to maximize your reach and achieve your campaign goals. By following the steps outlined in this article, you can set up your Twitter campaigns on ADXL and start reaching your target audience with ease.