How Single Channel Optimization Makes Advanced Targeting Easy with ADXL

By optimizing a single channel, you can update the targeting for that specific channel and add or remove audience segments at any time, even if the campaign is paused or active. This allows you to refine your targeting and improve the performance of your ad campaigns. It's important to note that different channels have different options for optimization, so it's essential to understand the nuances of each channel and tailor your approach accordingly.

Channels in ADXL refer to the different ad platforms that ADXL uses to deliver your ads to end users. Current available channels that you can use to reach your target audience include Facebook, Google, LinkedIn, TikTok, Instagram, and Twitter.

So, what are the customer targeting options available currently by single channel in ADXL? Let's take a closer look

1. Facebook/Instagram

• Core Audience Segment: This option allows you to target audiences based on their interests, demographics, behaviors, and location.
• Multiple Narrow Audience Segments: With this option, you can target very specific audience segments based on their interests, behaviors, and other criteria. Learn More

2. Google

• Keywords Targeting: This option allows you to target audiences based on the keywords they use when searching on Google.
• User Interest by Demographics, In-Market, Affinity, Life Events: With this option, you can target audiences based on their interests, demographics, life events, and whether they are in-market for specific products or services. Learn More

3. LinkedIn

• Target by Industry: This option allows you to target audiences based on the industry they work in.
• Target by Job Title: With this option, you can target audiences based on their job title.
• Target LinkedIn Groups: This option allows you to target audiences who are members of specific LinkedIn groups. Learn More

4. TikTok

• Interest Keywords: This option allows you to target audiences based on the keywords they use when searching on TikTok.
• Hashtags: With this option, you can target audiences who have engaged with specific hashtags on TikTok.
• Interest Categories: This option allows you to target audiences based on their interests and behaviors. Learn More

With these targeting options available in ADXL, you can easily set specific targeting for each channel from one place, simplifying the process of managing your ad campaigns. If you have any questions or need further assistance, don't hesitate to contact our support team. We're here to help you optimize your digital advertising and reach your target audience more effectively