This is starting to change, however, as more and more SMEs are beginning to realize the potential of AI for marketing automation. By harnessing the power of AI, SMEs can automate a range of marketing tasks, from customer segmentation and lead generation to email marketing and social media management.There are a number of reasons why AI is well-suited to marketing automation.

Firstly, AI can help you to process and make sense of large amounts of data more quickly and effectively than a human could. This is particularly useful for tasks like customer segmentation, which requires a deep understanding of customer data.

Secondly, AI can be used to automate repetitive tasks like email marketing and social media management. This frees up time for marketers to focus on more strategic tasks, such as developing creative campaigns and generating new ideas.

Thirdly, AI can help you to personalize your marketing efforts in a way that is not possible with traditional marketing automation tools. By using AI to analyze customer data, you can create highly personalized marketing messages and offers that are tailored to the individual needs and preferences of each customer.

There are a number of different AI-powered marketing automation tools on the market, so it's important to choose one that is right for your business which business owners need to choose carefully