On September 28, 2023, Google Ads introduced Video view campaigns (VVC) to the world – a powerful new tool to help advertisers maximize views for their budget on YouTube.

What is Video View Campaign (VVC)?

• One Stop Solution for All Formats: VVC is designed to showcase your brand’s story across various YouTube ad formats including skippable in-stream, in-feed, and Shorts.
• Audience-centric Approach: With VVC, the best performing creatives are delivered to audiences more likely to consider your brand.
• Harness the Power of AI: Google’s AI ensures that your campaign reaches relevant audiences in the most efficient and effective way possible.

Benefits of VVC

• Increased Engagement: Brands using VVC have seen up to 40% more views than in-stream skippable CPV campaigns.
• Cost-Efficiency: VVC campaigns come at a 30% lower cost-per-view on average compared to in-stream skippable CPV campaigns.

Case Study: Warner Brothers Korea's Success with VVC

Warner Brothers Korea provides a perfect example of the prowess of VVC. They utilized VVC for their new movie release "Bones and All" and the results were outstanding:

• Boosted Views: They experienced a 33% increase in views using VVC compared to using TrueView In-Stream alone.
• Reduced Costs: There was a 36% reduction in costs when using VVC, ensuring that they got more value for their advertising budget.

Videos are among the most powerful mediums to convey a story or a message. With the introduction of Video View Campaigns (VVC), brands now have an optimized way to tell their story on YouTube and ensure they are getting the most out of their budget. If you’re looking to drive interest, intent, and most importantly, views on YouTube, VVC might just be the tool you’ve been waiting for.

Note: Always ensure that your advertising strategies align with your brand's objectives and goals for the best outcomes.

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