Google Ads is rolling out a new feature that will trigger a lead form to pop up when a user clicks on the headline of an ad. This change is designed to help businesses collect leads more effectively, and it could have a big impact on your lead generation strategy.

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If you're not familiar with Google Ads lead forms, they're basically a way for businesses to collect contact information from potential customers. The lead form appears after a user clicks on an ad, and it allows them to input their name, email, phone number, and other information.

The new headline click trigger will make it so that the lead form appears as soon as a user clicks on the headline of your ad. This means that users will be able to fill out the form without having to click on a call-to-action button or link.The headline click trigger is opt-in, so you'll need to enable it for your account if you want to use it. You can find the setting under the "Lead forms" tab in your account settings.If you're running lead generation campaigns on Google Ads, this change is definitely worth checking out. Headline click forms could help you collect more leads, and they could also lead to higher conversion rates.