The new advertising objectives of App Promotion and Website Conversions have been added to help streamline campaign creation. Additionally, new metrics and dimensions have been added to Basic Reports, Audience Reports, and DSA Reports to increase parity between API for Business products and TikTok Ads Manager.
Video Shopping Ads with products from TikTok Shopping are now supported, and Split Testing has been updated to support two new objectives:
Video Views and Product Sales. 6-second views and 15-second views are also available for Split Testing. For iOS app users, iOS 14 Dedicated Campaign Quota Optimization has been released, enabling users to create up to 11 iOS 14 DCs for each ad network.
To find out a complete list of product enhancements, please refer to What's New.
.svg){kind=icon}
.svg){kind=small}
