In this article, we will discuss the ADXL settings for TikTok targeting and how to manually optimize your audience selection settings.

1. Interest Keywords: One of the most effective targeting options on TikTok is through interest keywords. With this option, you can target audiences who are actively researching or purchasing specific products or services. For example, if you are advertising a travel company, you can target users who are showing "Travel Intent" by searching for keywords related to travel, such as "vacation," "getaway," or "travel deals."
2. Hashtags: Hashtags are another effective way to reach your desired audience on TikTok. With this option, you can target users who have engaged with specific hashtags over the past 7 days. This is a great way to reach users who are interested in a particular topic or niche. For example, if you are advertising a fitness product, you can target users who have engaged with hashtags related to fitness or working out, such as #fitnessmotivation or #workoutvideos.
3. Interest: CategoriesInterest categories are an excellent way to reach users based on their higher interaction with certain interest categories and additional interests. For example, if you are advertising a cooking product, you can target users who have interacted with cooking-related content or expressed an interest in cooking. This allows you to target users who are more likely to engage with your ad and convert to customers.

When setting up your TikTok targeting options, it's important to keep in mind that all targeting dimensions you include are added to one group, which will expand your estimated audience reach. This means that the more targeting options you select, the larger your estimated audience will be. However, it's also important to avoid being too broad in your targeting, as this can lead to ineffective ad campaigns.

In conclusion, with ADXL settings for TikTok targeting, you can optimize your audience selection settings manually to reach the most relevant users for your advertising campaign. By utilizing interest keywords, hashtags, and interest categories, you can ensure that your ad is seen by users who are most likely to engage with it. Keep in mind that the more targeting options you select, the larger your estimated audience will be, so be sure to strike the right balance between being specific and being too broad.

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